CoCo Fresh Tea & Juice: Celebrating Another Triumph at the World Branding Awards

CoCo Fresh Tea & Juice (CoCo) has once again been honoured at the World Branding Awards, the 15th edition of this prestigious global brand recognition event. Organized by the World Branding Forum, the awards attracted over 400 brands from 45 countries, with the participation of more than 250,000 consumers in the selection process.
 
CoCo has been recognized for its exceptional quality and unique spirit of innovation, winning the "Brand of the Year" accolade. The evaluation process for this award included brand valuation, consumer market research, and public online voting, with consumer votes accounting for 70% of the total score. Standing out in the Retailer - Bubble Tea category, CoCo emerged as the sole winner in its country.
 
Joining other top global brands, including Faber Castell, Fender, Heinz, IKEA, LEGO, Netflix, PILOT, Spotify, Yakult, and Yamaha, CoCo Fresh Tea & Juice has also achieved international brand recognition. Furthermore, CoCo has received regional honours, becoming one of the outstanding brands representing various countries.
 
The selection process for these World Branding Awards involved various methods, including brand valuation, consumer market research, and public online voting. CoCo's consecutive wins not only showcase its exceptional brand strength but also demonstrate the high level of recognition and affection from consumers for its products.
 
As a brand dedicated to providing visually refreshing beverages and creating a diverse and sustainable community, CoCo Fresh Tea & Juice has been at the forefront of the bubble tea market's development for the past 25 years. These prestigious awards further solidify CoCo's position as an industry leader and will inspire them to continue delivering an exceptional product experience for consumers worldwide. Whether it's in 2017-2018, 2020-2021, or 2022-2023, CoCo Fresh Tea & Juice has been recognized with the World Branding Awards for its outstanding quality and unique spirit of innovation.