Our Story

Brand Story

CoCo is founded in 1997 by Chairman, Tommy Hung. In a world where culture blends with tea, CoCo found its core mission, ‘Consistency and Continuity’, to bring the highest quality of tea with unmatchable services to its customers, and began its journey in building the world’s biggest bubble tea empire.

Spanning over decades of diligence and consistency, CoCo kept its promises and passions in quality and services with innovative new drinks, stylish store designs, quality fresh fruits and distinctive recipes. With the persistent on traditional craftsmanship, bold innovations and sharp international perspectives, CoCo has successfully brought its spirit overseas with the first New York store opening in 2011.

CoCo always aims to create a diversity and sustainable community for its customers, provide eyes refreshing products, and is dedicated to "Embrace Tradition, Unleash Innovation, and Seize the World."

Brand Value


We source for the best ,seasonal fruits and ingredients globally and maintain quality consistency ranging from fresh tea, milk tea, fresh fruit, yogurt and more.


Cultivates customer connections by delivering meaningful efforts through customer experience workshops, annual CoCo Day celebration and having fun with CoCo team.


Heartfelt service as an act of our love.
Because each cup has potential to put a smile on everyone of you.