CoCo Fresh Tea & Juice Collaborates with Honkai Impact 3rd: A Fusion of Gaming and Bubble Tea Delights

CoCo Fresh Tea & Juice has partnered with the world-popular 3D action role-playing game Honkai Impact 3^rd in London and Pars, and successfully draw Gen Z's attention with comprehensive brand collaboration and themed limited merchandise. In this partnership, CoCo is not only bringing the social buzz among the young generation with interest in gaming but also promoting CoCo’s awareness and strengthening CoCo's “fun” brand core value. This partnership goes beyond a mere marketing campaign; it represents a valuable opportunity for cultural exchange with the Gen Z community.
 
During this event, we invited renowned cosplayers to join and dressed up in captivating costumes inspired by characters from Honkai Impact 3rd, attracting the attention of numerous fans and gaming enthusiasts. Their vibrant participation added a touch of colour to the events and showcased the strong connection between the CoCo brand and the world of anime and gaming.
 
Moving forward, we will continue to explore opportunity with other gaming brands, delivering exciting experiences to the younger generation and continually enhancing CoCo's fun value among young consumers, driving the development of Gen Z customers, and providing them with innovative and exhilarating drinking experiences.

CoCo Fresh Tea & Juice- London Instagram
CoCo Fresh Tea & Juice- Paris Instagram

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