The Role of HQ in Assisting with Location Selection for your CoCo Store
COCO FRANCHISE NEWS
2023-08-04
Getting the ideal location is one of the most important factors that a franchisee must consider when establishing his or her own bubble tea store. This can influence the flow of sales that a store can have, since if it is located in a place with a reduced influx of buyers, bubble tea sales will be negatively affected.
There are cases in which the franchisee, in an effort to open his business as soon as possible, chooses locations with an absence of essential services for the operation, structural risks or little traffic. That is why bubble tea franchisors offer advice to find the right place. These supports can be seen materialized through evaluations or even in market reserachs, where the basic requirements that a store must have to operate are established. And it not only evaluates the physical conditions, but also the financial ones, because if the rent is very high, it may not be very beneficial for the profits that the establishment may have, hence it wouldn't made the the milk tea franchise afordable. These may be conditioned, but not restricted to:
- Dimensions and physical characterisic, to forsee the future needed renovations.
- Basic services that the place has and intensity of use.
- Type of contract with the landlord, among others.
In the same way, the geographical location is very important, because the flow of sales can vary depending on the area in which the store is located, so a commercial district can offer a higher traffic of people than a residential one, but the rent can be more expensive. Likewise, if it is located around a tourist attraction, a transport station (bus, train, metro, etc.), even a main street so that there are facilities for delivery services.
In conclusion, the experience that the franchisee may have does not matter, since the franchisee will always be able to guide and accompany the search for the ideal location, evaluating some demographic, physical and geographical factors, striving for the continuous influx of passers-by and generating the greatest impact on them, so that they consume in the store.
There are cases in which the franchisee, in an effort to open his business as soon as possible, chooses locations with an absence of essential services for the operation, structural risks or little traffic. That is why bubble tea franchisors offer advice to find the right place. These supports can be seen materialized through evaluations or even in market reserachs, where the basic requirements that a store must have to operate are established. And it not only evaluates the physical conditions, but also the financial ones, because if the rent is very high, it may not be very beneficial for the profits that the establishment may have, hence it wouldn't made the the milk tea franchise afordable. These may be conditioned, but not restricted to:
- Dimensions and physical characterisic, to forsee the future needed renovations.
- Basic services that the place has and intensity of use.
- Type of contract with the landlord, among others.
In the same way, the geographical location is very important, because the flow of sales can vary depending on the area in which the store is located, so a commercial district can offer a higher traffic of people than a residential one, but the rent can be more expensive. Likewise, if it is located around a tourist attraction, a transport station (bus, train, metro, etc.), even a main street so that there are facilities for delivery services.
In conclusion, the experience that the franchisee may have does not matter, since the franchisee will always be able to guide and accompany the search for the ideal location, evaluating some demographic, physical and geographical factors, striving for the continuous influx of passers-by and generating the greatest impact on them, so that they consume in the store.
